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LG Electronics Outlines H2 Strategy Focused on AI and Robotics.

July 16, 2026
Ji-Woo Kim
By Senior Asian Correspondent Ji-Woo Kim
LG Electronics Outlines H2 Strategy Focused on AI and Robotics.
LG Electronics CEO Lyu Jae-cheol presents the company’s “Reinvent 2.0” initiative at a town hall meeting at LG Science Park in Magok, western Seoul, on May 10. (LG Electronics)

The fate of LG Electronics hung in the balance as over 300 executives from around the world converged on a secretive meeting to discuss the company's future. What they were about to unleash would change the game forever, but would it be enough to save the company from the claws of failure?

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