K‑Beauty’s New Sprint: 30‑Minute Delivery Apps.

October 15, 2026

By Senior Asian Correspondent Ji-Woo Kim

K‑Beauty’s New Sprint: 30‑Minute Delivery Apps. — Customers browse beauty products at an Olive Young store in Seoul on Sept. 20. (Yonhap)

What if the same riders who zip your pizza to the door suddenly become the fastest beauty couriers in Seoul, leaving the industry titan scrambling to keep up?

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