Chung Euisun Turns to Physical AI After Propelling Hyundai into Global Top Three

October 13, 2026

By Senior Asian Correspondent Ji-Woo Kim

Chung Euisun Turns to Physical AI After Propelling Hyundai into Global Top Three — Hyundai Motor Group Executive Chair Chung Euisun (Hyundai Motor Group)

What if the titan of Korean automobiles suddenly turned its gaze from highways to humming factories, where robots learn to think and cars drive themselves—could this be the most daring pivot in corporate history?

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